The course topic: The course provides an overview of the quality and marketing initiative "BRANDENBURG HOSPITALITY" of DEHOGA Brandenburg e.V. and provides information on participation opportunities, the target groups, the elements and the process of quality assessment of service quality in gastronomic establishments.
Who is the course for? Owners, managing directors, marketing managers of hotels, hotel restaurants, pubs, bars, B&Bs.
Available languages: English, German, Italian, Greek, Polish
The curriculum of the course:
- the concept of BRANDENBURG HOSPITALITY
- the target group
- the quality assessment process
- digitalization steps
- in focus: digital processes
- marketing and communication
- reputation and excellence
What is learned? After working through the course, participants will have a basic understanding of the subject matter, objectives, and certification of the restaurant service chain in the context of quality assessment and certification. This understanding promotes decision making to participate in this program of service quality assessment.
Specific requirements for the learning environment: the learning platform is accessible through both a PC and a tablet or mobile phone, which should have Internet access.