Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Project Id: 2024-1-IT02-KA210-ADU-000255436


Learning Objectives

By the end of this module, you will be able to:

  • Understand the role of messaging in modern customer care and its impact on guest satisfaction
  • Identify the most effective communication channels (email, WhatsApp, Instagram, etc.) for different guest needs
  • Apply professional, warm and consistent tone of voice across all messages
  • Respond effectively to common questions, complaints and feedback using empathy and clarity
  • Use digital tools and automation to improve efficiency without losing the human touch
  • Build guest loyalty through personalized follow-ups and ongoing communication after the stay