DIG-HOST Digital skills for small and medium-sized (non-hotel-managed) private accommodation providers
The Digital Host is a transnational adult educational project (Italy, Austria, Germany) that aims to provide digital skills to operators in the non-hotel accommodation sector, such as holiday apartments, guesthouses and B&Bs. In view of changing market conditions, growing online booking habits and new traveller needs, the project is developing a digital training path with practice-oriented modules that are available on the online learning platform as part of a blended learning concept. The focus is on basic digital skills that are necessary for the sustainable management of small, often informal accommodation providers.
Target groups
- · Operators of holiday apartments, B&Bs, guesthouses, guesthouses
- · Career changers from other industries
- · NEETs and young adults interested in digital self-employment
Learning outcomes
The participants
- · recognise the importance of digital skills for sustainable business management
- · learn about practical tools for marketing, communication and customer loyalty
- · use digital tools confidently and purposefully in their own businesses
- · reflect on their level of digitalisation and develop their own digital strategy
- · improve the visibility and professionalism of their accommodation in the online environment
Available languages: German, English, Italian