e-tourism - Digital Skills for Small-Medium (SMEs) TouRISM enterprises

Subject: The course ‘e-tourism: Digital Skills for Small-Medium (SMEs) TouRISM enterprises’ is primarily aimed at entrepreneurs and their employees in small tourism companies with the aim of imparting basic knowledge of digital applications and strengthening individual skills in self-directed learning in an online learning environment.

Module 1: Online apps for tourism

This module offers an introduction to the most important digital tools for the tourism industry, with a focus on online booking systems, property management systems (PMS) and guest management applications.

The aim is to provide learners with a basic understanding of the online applications used in tourism.

1. Learners should be able to select and use digital tools based on specific business needs in tourism.
2. familiarise learners with the types and functions of online booking systems used in the tourism industry.

Module 2: Service quality in the hotel and restaurant industry

This course module provides a basic understanding of the need for excellent service in the hotel and restaurant industry.

Excellent service in the hospitality industry is crucial for long-term business success and requires a wide range of skills from service staff, covering all aspects of the guest care process.

1. This course module is designed to provide participants with the knowledge and skills needed to ensure first-class service quality in small and medium-sized hospitality businesses, and strengthens their understanding of the importance of customer satisfaction and the role of service staff.
2. The course module explains how to apply best practices in dealing with guests, from greeting to saying goodbye, and teaches methods for continuously improving service quality.

Module 3: Intercultural Competences

The aim of this module is to teach learners about intercultural awareness in the work environment and the concept of intercultural competence.

The following topics are covered in this module:

1. Culture and cultural diversity
2. Interculturality and related competences
3. Intercultural communication
4. Cultural codes and behavioural rules in the tourism industry
5. Knowledge and respect for the fundamental rights of individuals and groups

Course languages: english, greek, german

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors: Universal Education; DEHOGA Brandenburg; BK-Consult